Client Accomplishments

Summary by Industry 

eCommerce, SEO and Web Content 

Clients: Seven, Chappel GraphicsOrobora, Six Estate, Agile Precis

  • Write web sites, blogs and customer email communications employing SEO and other web-content best practices to build creative brand strategy, optimize web presence and increase Internet business ROI.
  • Write blog content on a range of business topics relevant to SMBs and start-ups.
  • Write white papers and eBooks on a range of business topics, including brand strategy and products/services.

Finance

Clients: Capital One, SunTrust Bank, Bank of America

  • Write direct mail, email and print advertisements.
  • Lead conceptually  and in collaboration with art director and graphic designer.
  • Create/direct final visual layouts to persuasively communicate marketing objectives to target consumer.
  • Concept visuals and copy, develop headlines and edit copy.
  • Monitor progress of projects to ensure creative intent, employ strong presentation skills to communicate tactically and strategically.
  • Write procedure documents for Consumer Loan and Mortgage departments.
  • Collaborate with subject matter experts and quality assurance reviewers remotely on a daily basis.
  • Act as project manager to obtain content owner approval and publish procedures to appropriate corporate SharePoint site under strict deadlines.
  • Meet weekly project deadlines.
  • Write consumer brochures announcing branch openings and services.

Pharmaceutical/Healthcare

Clients: Anthem, Merck Agvet, Ortho Diagnostics, among others

  • Write/edit documentation for insurance exchange policies and procedures.
  • Collaborate with subject matter experts to create and update documents consistent with corporate and regulatory standards.
  • Conceptualize and edit FURTHERMORE newsletter covering business and professional issues related to animal health care; supervised freelance writers.
  • Conceive and develop MORE reward program for veterinarian and retail distributors of  MerckAgVet animal health care products.
  • Write print ads and direct mail.
  • Script MerckAgVet Take Heart – Take Action video, 1994 National Agricultural Marketing Association award winner.
  • Project manager of software user guides – coordinate updates/revisions with consultants and multiple development teams; supervise freelance writers; write user documentation, system validation plans, and installation guides.
  • Conceptualize and present marketing campaigns and branding themes for new product introductions for Capsugel and Quest Diagnostics.
  • Write general and trade print ads, sell sheets, and product brochures for Capsugel and Quest Diagnostics.
  • Script promotional videos, developed brand names for Granutec over-the-counter drug products.
  • Write position papers for McCann Healthcare.
  • Write product brochure for eResearch Technologies.
  • Conceive and develop employee incentive programs for Oticon, Schering-Plough, and American Cyanamid.
  • Write scenario planning and team building exercises about managed healthcare issues for St. Barnabas Medical Center.
  • Write product promotion copy for Lever Bros.
  • Write press releases for M.D. On-Line, Inc.
  • Edit newsletters and write direct mail promotions for Douglas Laboratories.
  • Write employee profiles for Janssen Pharmaceuticals newsletters.
  • Conceive marketing approaches and write promotional direct mailings for Newton Resource Group, healthcare consulting company.
  • Write corporate website content for Covance and PDI, Inc.

Telecommunications

Clients: AT&T, Lucent Technologies, Verizon, KMC Telecom

  • Design/develop/write training courses on selling skills, industry and product knowledge, personnel development, course development guidelines, financial analysis, leadership and executive development skills; employed both traditional and web-based delivery. 
  • Conceptualize and write various product and service promotions, including direct mail brochures, sales leave-behinds, and print ads.
  • Research/write AT&T market and segmentation plans on electric and gas utilities; wrote business case studies; supervised consultants to identify market opportunities in the utility industry.
  • Develop personnel and policy manuals for various AT&T Human Resources organizations.
  • Write annual reports for AT&T Resource Link and AT&T Resource Center.
  • Write business mission statement and job descriptions for AT&T/EDS large systems integration joint venture.
  • Develop user guides for billing software, computer graphics systems, and various internal database administration systems.
  • Write articles for various AT&T internal/external publications, both print and on-line.
  • Write  training materials on effective coaching skills and employee performance improvement plans.
  • Write consumer brochures.
  • Develop leader and student guides for Voice/Data Services Reseller training curriculum.
  • Conceive and develop PowerPoint presentations on a range of human resources and training issues.

Energy/Utilities

Clients: Dominion Virginia Power, Pennsylvania Power & Light, AT&T/PSE&G joint venture

  • Write email and direct mail communications to residential, commercial, industrial and government customers.
  • Manage SharePoint library content.
  • Contribute to the design and implementation of email communications strategy.
  • Research, develop, and write program materials for real estate agents and building contractors to promote “Comfort Home” heating systems offered by Pennsylvania Power & Light for new construction.
  • Conceptualize and develop sales reward program.
  • Research/write market and segmentation plans on electric and gas utilities; wrote business case studies; work closely with management consultants to identify and market opportunities in the utility industry and develop appropriate action plans.

Information Technology/Software

Clients: SAIC, Agile Precis

  • Write AIMES Exploit and AIMES Reporter user manuals and installation guides. AIMES is a multi-source (e.g., streaming video, still imagery, maps) software tool for use by the U.S. Army and U.S. Air Force for intelligence gathering and analysis in Afghanistan and Iraq.  Required becoming quickly familiar with various software components to produce accurate documentation in compliance with corporate editorial standards to meet tight deadlines under minimal supervision. 
  • Write web content, including press releases and blogs, for cybersecurity, systems integration and software development company. 
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