Professional Biography

Concept, create, manage and deliver via web, print, broadcast, mobile and social media channels:

• website content using SEO and other best practices to build brand identity

• B2C and B2B advertising materials

• employee and customer communications

• marketing plans and communications, white papers, case studies

• direct mail and email communications

• press releases and public relations 

• power point presentations, audiovisual design and script development 

• training curriculum/course design, development and delivery

• executive speeches and presentations

• sales incentive programs

• technical documentation

Clients encompass a range of advertising agencies and Fortune 1000 computer, telecommunications, financial, healthcare, pharmaceutical, retail and energy companies, as well as universities and training organizations.  These include: Anthem, AT&T, Bank of America, Capital One, Covance, Dominion Virginia Power, eResearch Technologies, Iacocca Institute, KMC Telecom, Lucent Technologies,  M.D. On-Line, Merck, Ortho Diagnostic Systems, PDI, Inc., SunTrust Bank.

Employed as senior copywriter at various advertising and ecommerce marketing agencies, including: Baldwin & Obenauf, Chappell Graphics, Code Seven, Marketing Edge Group,  Six Estate and Special Recognition. 

(see Client Accomplishments).  

Instructor

Developed/delivered Writing Right, business writing skills seminar for multiple corporate clients.

University of Phoenix: business writing via online delivery; 2001 – 2010

Rutgers University: composition/literature via computer-based instruction; Spring 1991 – Fall 1992.

New Jersey Institute of Technology: technical writing; Spring 1988.

The College of New Jersey: intermediate composition; Fall 1984.

Education

Rutgers University

• M.A. in English awarded May 1992

• Master’s Thesis: Computerizing the Composition Class: Promises and Pitfalls

Comparative analysis of student performances using various computer and  Internet technologies to write, collaborate with, and evaluate writing assignments with student performances in traditional, lecture-oriented classes.

• Teaching Assistant, Center for Computer and Information Services 

Wrote student and faculty user documentation for MS-DOS, Macintosh, UNIX, and VMS platforms.

Software Skills

Working knowledge of Microsoft Word, PowerPoint, Excel and SharePoint; Adobe InDesign, Acrobat and Dreamweaver; Snagit and Information Mapping documentation principles.

3820 red hill rd., charlottesville, va. 22903-7917   phone: 434.533.0580